5 Tangible Benefits of Managing PPC and SEO under One Roof

Fiona Morris 1/17/24 Fiona Morris 1/17/24

5 Tangible Benefits of Managing PPC and SEO under One Roof

SEO and paid media are related, and they should be housed under the same roof.

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Keys to Better LinkedIn Measurement in 2024: Advanced Features and OCT

Flynn O'Brien 1/10/24 Flynn O'Brien 1/10/24

Keys to Better LinkedIn Measurement in 2024: Advanced Features and OCT

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2024 Marketing Predictions from Blackbird

Hillary Read 12/19/23 Hillary Read 12/19/23

2024 Marketing Predictions from Blackbird

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Offline Conversion Tracking in Google: A Set-up Guide

Flynn O'Brien 12/6/23 Flynn O'Brien 12/6/23

Offline Conversion Tracking in Google: A Set-up Guide

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Offline Conversion Tracking: Why OCT Is Advertising’s Hottest Acronym

Flynn O'Brien 11/27/23 Flynn O'Brien 11/27/23

Offline Conversion Tracking: Why OCT Is Advertising’s Hottest Acronym

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2023 Advertising Releases: The Most Impactful Industry Updates

Jay Stampfl 11/20/23 Jay Stampfl 11/20/23

2023 Advertising Releases: The Most Impactful Industry Updates

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An MMM Advocate’s Plea: Use Your Data for Better Budgeting in 2024

Ben Vigneron 11/13/23 Ben Vigneron 11/13/23

An MMM Advocate’s Plea: Use Your Data for Better Budgeting in 2024

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7 Differentiators to Blackbird’s Approach to Training – and How They Benefit Clients

Jay Stampfl 11/1/23 Jay Stampfl 11/1/23

7 Differentiators to Blackbird’s Approach to Training – and How They Benefit Clients

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LinkedIn Offline Conversion Tracking: Should You Take the Plunge?

Thomas Quinlan 10/30/23 Thomas Quinlan 10/30/23

LinkedIn Offline Conversion Tracking: Should You Take the Plunge?

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On NBA Opening Day, A Marketer's Salute to Advanced Analytics

Hillary Read 10/24/23 Hillary Read 10/24/23

On NBA Opening Day, A Marketer's Salute to Advanced Analytics

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Multimedia Mix Modeling: How to Tweak It to Maximize Model Accuracy

Ben Vigneron 10/16/23 Ben Vigneron 10/16/23

Multimedia Mix Modeling: How to Tweak It to Maximize Model Accuracy

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The skinny on LinkedIn’s predictive audiences beta

Thomas Quinlan 10/3/23 Thomas Quinlan 10/3/23

The skinny on LinkedIn’s predictive audiences beta

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11 Exasperatingly Common Mistakes in Meta Ad Campaigns

Jay Stampfl 9/20/23 Jay Stampfl 9/20/23

11 Exasperatingly Common Mistakes in Meta Ad Campaigns

Time and time again, we audit Meta ad accounts with mistakes curtailing their efficiency. Learn what they are and how to correct them.

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Three Powerful Digital Marketing Use Cases for ChatGPT

Brendan McGloin 8/31/23 Brendan McGloin 8/31/23

Three Powerful Digital Marketing Use Cases for ChatGPT

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Multimedia Mix Modeling: Why Smart Advertisers Are Using it to Overcome Tracking Challenges

Brendan McGloin 8/31/23 Brendan McGloin 8/31/23

Multimedia Mix Modeling: Why Smart Advertisers Are Using it to Overcome Tracking Challenges

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10 Most Common Growth Opportunities Uncovered in Blackbird's SEM Audits

Brendan McGloin 8/28/23 Brendan McGloin 8/28/23

10 Most Common Growth Opportunities Uncovered in Blackbird's SEM Audits

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The Real Story Behind Your Ad Performance

Brendan McGloin 7/29/23 Brendan McGloin 7/29/23

The Real Story Behind Your Ad Performance

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Bridging The Gap From Ad to App: An Introduction to Deep Links

Brendan McGloin 7/26/23 Brendan McGloin 7/26/23

Bridging The Gap From Ad to App: An Introduction to Deep Links

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Incrementality testing: more budget doesn’t guarantee more learnings

Brendan McGloin 7/21/23 Brendan McGloin 7/21/23

Incrementality testing: more budget doesn’t guarantee more learnings

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Google Search Ad Testing

Brendan McGloin 7/19/23 Brendan McGloin 7/19/23

Google Search Ad Testing

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