Digital Due Diligence

Our Approach

We can help your private equity firm make smarter investing decisions. Our due diligence assessments dig into your target company’s marketing campaigns to find insights that could save you from making a poor investment and identify growth potential.

We customize our approach to fit the needs of each PE firm and its investment portfolio and will work within your investment timeline.

You will learn

Will your investment capture significant latent growth opportunities

If your target company has technical or fundamental hurdles that will curtail scale

Does your target company have over-inflated its growth numbers with inefficient spend or flawed reporting

Your target company’s true competitive landscape and growth potential

Does your target company’s marketing growth outpace or lag behind its competitors

Our Analysis Includes

Paid Media

  • Digital marketing performance & optimization suggestions for all major channels (Google, LinkedIn, Meta)

  • Efficiency vs. scalability recommendations

Cross Channel

  • Data quality and accuracy

  • Technology stack audit

  • Competitive landscape & overall positioning

  • Measurement analysis and optimization

  • Prioritized roadmap

  • Evaluation of the management team

SEO

  • Foundational SEO opportunities

  • Improvements in SEO keyword strategy

  • Content optimization

  • Site usability analysis

Discover your potential with Blackbird. Our expertise in digital advertising can help transform your brand, blending creativity with advanced strategies to enhance your online presence.