Clinical Research Solution
An end-to-end solution for hybrid and decentralized clinical trials partnered with Blackbird to strengthen the number and quality of leads entering their sales funnel.
+741%
Leads
-63%
Cost Per Lead
+3.4M
Impressions
The Problem
LinkedIn CPL was elevated, and any increase in investment led to an even higher marginal CPL.
The Solutions
The Blackbird team collaborated with the company to align on the type of offers that performed well on LinkedIn and created a content calendar accordingly
We also tested multiple audience types using targeting levers, including:
Skill
Job Title
Function
Group
Account Based Targeting
Look-a-likes
We tested over 15 offer types with different ad variations for each offer
The Results
The testing structure we established identified the creative and audience combination that drove the lowest cost per lead while maintaining lead quality.
Since that discovery, we have continued to drive performance improvement through iterative testing: