Clinical Research Solution

An end-to-end solution for hybrid and decentralized clinical trials partnered with Blackbird to strengthen the number and quality of leads entering their sales funnel.

+741%

Leads

-63%

Cost Per Lead

+3.4M

Impressions

The Problem

LinkedIn CPL was elevated, and any increase in investment led to an even higher marginal CPL.

The Solutions

  • The Blackbird team collaborated with the company to align on the type of offers that performed well on LinkedIn and created a content calendar accordingly

  • We tested over 15 offer types with different ad variations for each offer

  • We also tested multiple audience types using targeting levers, including:

  • Skill

  • Job Title

  • Function

  • Group

  • Account Based Targeting

  • Look-a-likes

The Results

The testing structure we established identified the creative and audience combination that drove the lowest cost per lead while maintaining lead quality.

Since that discovery, we have continued to drive performance improvement through iterative testing: