Auto Insurance App

Despite driving install events at scale through a Google Universal App Campaign, this venture-based pay-per-mile car insurance app was unable to drive conversions through the funnel to become paying customers. They reached out to Blackbird to help.

+952%

Conversions

-22%

Daily Ad Spend

+11,035

App Installs

The Solutions

  • We reconfigured Mobile Measurement Platform Kochava to properly track down-funnel events

  • We restructured the app campaigns to focus on down-funnel events

  • We implemented a creative roadmap to introduce new angles and themes into the program

  • We excluded existing customers from targeting so that performance was as incremental as possible

The Results