Auto Insurance App
Despite driving install events at scale through a Google Universal App Campaign, this venture-based pay-per-mile car insurance app was unable to drive conversions through the funnel to become paying customers. They reached out to Blackbird to help.
+952%
Conversions
-22%
Daily Ad Spend
+11,035
App Installs
The Solutions
Reconfigured Mobile Measurement Platform Kochava to properly track down-funnel events
Restructured the app campaigns to focus on down-funnel events
Implemented a creative roadmap to introduce new angles and themes into the program
Excluded existing customers from targeting so that performance was as incremental as possible
