Real Talk about Agency Culture
Working at Blackbird PPC takes drive and ambition, but we like to throw some fun in from time to time.
An Intro to Weighted Revenue: Your Path to Smarter Bidding on Google
Weighted revenue is one of the most effective ways to train Google to find the users most likely to convert in a long sales cycle. The upshot: you’ll pay less for the right leads. Read more.
Global vs. Local Optimization: When “Better” Gets You Further from Optimal
Fine-tuned local optimizations could keep your campaigns from achieving overall greatness. Discover why in a post from CEO Jay Stampfl.
Think You Know Which LinkedIn Ad Dimensions Work? A/B Test Them
Don’t make assumptions about top-performing LinkedIn ad creative without testing different dimensions first.
Marketing Analytics Confidential: Stop Spending on Non-Incremental Conversions
Not all conversions are a result of your ads. Which ones are different, and how do you spot them?
