With third-party cookies disappearing, fragile measurement systems will break. Ben Vigneron’s session shows marketers how to build resilience into their analytics—leveraging first-party data, incrementality testing, and transparent frameworks—to ensure clarity in a post-cookie world.

Agencies need to adapt to rising automation from Google and Meta, and the AI suites. This post outlines the playbook for survival: stronger data strategy, customer centricity, first-party data, financial modeling, and product-driven marketing.

Working at Blackbird PPC takes drive and ambition, but we like to throw some fun in from time to time.

Weighted revenue is one of the most effective ways to train Google to find the users most likely to convert in a long sales cycle. The upshot: you’ll pay less for the right leads. Read more.

Fine-tuned local optimizations could keep your campaigns from achieving overall greatness. Discover why in a post from CEO Jay Stampfl.

Don’t make assumptions about top-performing LinkedIn ad creative without testing different dimensions first.

Not all conversions are a result of your ads. Which ones are different, and how do you spot them?