Reflecting on a pair of major awards

We never take for granted the trust our clients place in us to grow their business, but occasionally there’s a little extra reason to take pride in our work together.

The Blackbird and Corelight teams got the chance to celebrate this week with a pair of wins in the Search Engine Land awards: Small PPC Agency of the Year and Best PPC Initiative for B2B. The recognition is humbling, and the fact that it’s based on our work with a longtime client and leader in the network detection and response space adds even more significance.

Award winning Agency

Over the years, Corelight has trusted us with more than their media. They’ve partnered with us to streamline the lead qualification process, which was the foundational work that helped us refine our approach to their campaigns. As a result of our work together, Corelight’s media is driving more pipeline, more efficiently, and those numbers continue to improve over time.

We talk a lot at Blackbird about taking pride in the craft. When we find that our clients’ media campaigns need more than platform execution to thrive, whether that’s advanced analytics modeling or more effective use of first-party data, we consider it part of our responsibility as a business partner to tackle the full scope. The awards are great validation that we’re living up to our mission – and our clients’ trust.