Analytics
Halo/incremental
Measure the impact of your ad campaigns with lift and holdout testing, a more trusted way to gain insights than traditional tracking methods.
Integration, GA4, and tag management
GA4 is a must-have in any marketing mix. You’ll gain the latest, most powerful analysis features and better integration with Google Ads. Tag management elevates your tracking and audience understanding, enabling smarter decisions to engage the right users on the right channels.
Dashboarding
Unify all of your marketing data into a single location, and track performance in real-time.
Lead Scoring
Prioritize leads based on how likely they are to convert, improving campaign efficiency by focusing on high-quality leads.
Media mix modeling
Listen to what your data’s telling you. Use the insights to predict performance across paid media, organic initiatives, holidays and seasonal trends, and more
Marginal return
We’ll dig deeper to show where you’re spending too much to convert too few and empower better budgeting and targeting decisions.
On/Off Testing
Measure the incremental impact of your media spend by comparing groups exposed to ads against those that weren't.
Multi-Touch Attribution
A more holistic approach that attributes credit to all touchpoints in a customer journey, rather than just the last interaction.
Our Latest On Analytics
Discover your potential with Blackbird. Our expertise in digital advertising can help transform your brand, blending creativity with advanced strategies to enhance your online presence.