An Intro to Weighted Revenue: Your Path to Smarter Bidding on Google
Weighted revenue is one of the most effective ways to train Google to find the users most likely to convert in a long sales cycle. The upshot: you’ll pay less for the right leads. Read more.
Think You Know Which LinkedIn Ad Dimensions Work? A/B Test Them
Don’t make assumptions about top-performing LinkedIn ad creative without testing different dimensions first.
