An Intro to Weighted Revenue: Your Path to Smarter Bidding on Google
Weighted revenue is one of the most effective ways to train Google to find the users most likely to convert in a long sales cycle. The upshot: you’ll pay less for the right leads. Read more.
Global vs. Local Optimization: When “Better” Gets You Further from Optimal
Fine-tuned local optimizations could keep your campaigns from achieving overall greatness. Discover why in a post from CEO Jay Stampfl.
Marketing Analytics Confidential: Stop Spending on Non-Incremental Conversions
Not all conversions are a result of your ads. Which ones are different, and how do you spot them?
