B2B Software client tasked Blackbird PPC with optimizing their digital marketing strategy, with the goal of maximizing the number of enterprise leads within their given budget.
Brand + Non-Brand
For two months, the program collected data that we later used to optimize the program. We found that some of the highest spenders had some of the worst performance. Once we took over the account (until present), and began to optimize the account towards high quality leads, while consistently decreasing the cost per lead.
Through daily account management, monitoring, and optimization, we have been able to:
- Grow number of highly qualified enterprise leads by 8x
- Decrease cost per lead by over 70%
- Achieve steady lead production across all top performing channels
Based on the opportunities presented in the account, we were able to single out the top performing channels and move spend towards those channels to consistently produce highly qualified enterprise leads with a lower cost per lead.
At Blackbird PPC, we have a simple philosophy: our clients come first. By using industry-best methodology, we are able to build solid digital marketing foundations, ensuring sustainable growth and long-term ROI for your business. We are a full-service digital marketing agency that goes above and beyond for you and your team, and we have a 92 Net Promoter Score (NPS) to prove it.