Case Study

B2B Software Client

 
 
 

Objective

B2B Software client tasked Blackbird PPC with optimizing their digital marketing strategy, with the goal of maximizing the number of enterprise leads within their given budget.

 
 
 

Channels

Facebook
Prospecting
Remarking
International

Google AdWords
Brand + Non-Brand
Specific Campaigns
International
Display Remarketing

LinkedIn
Prospecting
Remarketing
International

Twitter
Prospecting

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Our Strategy

For two months, the program collected data that we later used to optimize the program. We found that some of the highest spenders had some of the worst performance. Once we took over the account (until present), and began to optimize the account towards high quality leads, while consistently decreasing the cost per lead.

 

 
 

Results

Through daily account management, monitoring, and optimization, we have been able to:

  • Grow number of highly qualified enterprise leads by 8x
  • Decrease cost per lead by over 70%
  • Achieve steady lead production across all top performing channels

Based on the opportunities presented in the account, we were able to single out the top performing channels and move spend towards those channels to consistently produce highly qualified enterprise leads with a lower cost per lead.

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 grow your business with blackbird ppc

At Blackbird PPC, we have a simple philosophy: our clients come first. By using industry-best methodology, we are able to build solid digital marketing foundations, ensuring sustainable growth and long-term ROI for your business. We are a full-service digital marketing agency that goes above and beyond for you and your team, and we have a 92 Net Promoter Score (NPS) to prove it.